The Importance of a Website

With the upsurge in social media accounts and engagement, especially over the last couple of years, it’s easy to forget just how important it is to launch and maintain a website for your business. But it cannot slip through the cracks! A website is the place where your prospective clients learn more about you and why you’ve turned your passion into a career. It’s where you can pull them in with your story and win them over with your products or services.

However, not all websites are created equal! It is so important to have a website that beautifully portrays your brand and your business. This is where a Digital Media & Marketing Specialist comes in!

Your Specialist will be well versed in branding guidelines, logo creation, graphic design and UX. HFS Co works primarily in Squarespace due to its user-friendly nature and the ability to code in manual changes so that the sky really is the limit for your designs. This also makes it so much easier for you to take over ownership if, or when, the time comes that you’re ready to maintain it yourself.

Small Businesses often overlook the importance of a website, opting to focus on their social media accounts to draw in new business and prospective clients.

The mistake is made in thinking that one channel funnelling business your way is better than two. But the website is that topper that really rounds out your marketing! Local businesses, especially, benefit from stand-out websites as they can draw in their local demographic and keep them engaged through newsletters and email updates from their subscriptions and mailing lists.

Things such as walk-in specials and links to other local businesses that offset your products or services can help to grow your business as you broadcast and encourage those ties in your community!

The possibilities are endless when it comes to your online presence.