A white desk with a laptop, a lit candle, a pair of scissors, a pen, and a stack of papers.
Woman using a tablet with a stylus, sitting by a window, in a black and white photograph.

Creating Authentic & Strategic Driven Design for Passionate Business Owners.

Laptop keyboard, glass of water casting shadow, gold rings, and pen on sunlit surface
Black and white photo of a woman working on a tablet at a desk with a Nikon camera and notebooks.
Smartphone displaying a website for a brand design studio on a wooden surface with dried flowers and pinecones.

Sharing Your Story


You have big dreams, and it’s time we make them a reality.

Growing your brand in a strategic and authentic light is key to a successful business. At HFS Co. we understand the importance of having a brand backed by strategy and market analysis. Sharing your story with your ideal client, connecting with them, and making a bold impact is the key to captivating your audience and converting them into clients.

A person with curly hair sitting on a couch in a well-lit room, surrounded by decorative pillows and a potted plant in the background.

Meet Angie, CEO & Founder

5 years ago, I started HFS Co. with a dream and a vision of connecting with other passionate business owners and helping them in their own goals of success.

I’ve always known that Branding was important but through years of working in this industry, it’s become clear that Branding and Design are the ultimate way to not only visually communicate your message but to fully resonate and touch your audience.

Today we’ve built hundreds of lifestyle, creative, food & drink, finance, and wellness brands and have brought our clients’ visions to life.

I’m proud to have an incredible team working with me on each project so that we can create the best brand possible for you. We have the understanding and drive of a small studio but the skill of a large agency. Our work is custom, authentic, and intentional.

What Our Clients Are Saying

What Our Clients Are Saying •

Logo for Soothla Sweden with the tagline 'Comforting Day and Night.'

It was amazing working with Angie. She got my brand look and feel straight away. I loved how we worked together in iterative steps creating something beautiful together. I would highly recommend working with her!

- Sylvia Heuvelman, Soothla Sweden

What does the HFS stand for?

A good collaboration should be healthy, strong, and a good fit for both parties involved. We believe that our work will create a lasting and positive impact on not only you but your clients, customers, members, and audience.

We don’t simply just do pretty designs (though they are quite beautiful). We create a strategy and transform your dreams into visuals that make you stand out for all the right reasons.

Two design cards on a beige surface with botanical shadows, featuring elegant typography. One card reads 'Capricious Event Planners'; the other shows large overlapping letters 'C' and 'E'. A brown glass ornament lies nearby.
A cream-colored card with embossed letters "CĚ" in an oval shape, placed on a dark red envelope against a gray surface, with shadow of flowers.