How to Know if it's Time for a Brand Revamp

How to Know if it's Time for a Brand Revamp

With the changing times, there comes a need for relevancy. Staying relevant to your ideas and beliefs that are core to your brand. Businesses evolve with the shifting social and economic dynamics. With the pandemic changing the world of ecommerce and business operations, it is the greatest example of how external factors can either fuel or weaken how businesses, whether big or small, operate in society. The evolving environment leads to the need for changing the face of a business. If your business has shifted gears and found a unique customer segment which is different from how you visualized at the time of launch, it might be the right step to level it up.

So is it time for your brand to reflect the real YOU? Is it time for a brand revamp? It can be a tough call sometimes but we have a few hacks on how to figure out if it's time for a revamp.

Is business slowing down?

People might not be able to connect to your brand due to the lack of a strong online presence. Building trust and genuinity on the fragile digital platforms is important to sell to your right customers. When you hit the plateau, investing in your brand refresh is essential to revitalize your brand values and fuel growth.

Are you consistent in your aesthetic, your messaging, your social media?

Are you embarrassed to hand put your business card? Or is your logo font hard to read? With the introduction of newer design tools and softwares, your logo might need an upgrade to resonate with the world of social media and the internet. The visual identity and messaging on your digital platforms should reflect your brand values and eventually help you attract your IDEAL customers. To learn more about the importance of branding, read our blog.

Do people comment on your branding, for good or for bad?

When someone shows appreciation on your digital platforms, the comments reflect that your brand strategy is working and being received well at the other end. It is a badge of honor on public display. However, a single bad comment can exponentially drive negative criticism. An outdated brand strategy or visual identity can lead to your brand getting lost in the clutter. Refreshing your website or social media can help you turn around and discover a new segment of loyal customers.

Other more strategic reasons that point you towards a brand revamp are

Are you launching a new product that caters to a different customer segment?

Are you going public and stepping it up with an international presence?

If business isn't flowing as well as it once did, it could be indicative of a market shift, and you may need to create new strategies to engage with your ideal demographic. If you aren't consistent then you could be missing the mark on communicating your "why" with your audience. And if people aren't commenting on your branding or they aren't impressed at all, it's definitely time to shake things up. First impressions are everything and it's key to creating a lasting impact on your ideal client.

What’s the Next Step?

When someone shows appreciation on your digital platforms, the comments reflect that your brand strategy is working and being received well at the other end. It is a badge of honor on public display. However, a single bad comment can exponentially drive negative criticism. An outdated brand strategy or visual identity can lead to your brand getting lost in the clutter. Refreshing your website or social media can help you turn around and discover a new segment of loyal customers.

Leave the branding shame behind you with a beautiful and authentic custom branding identity in as little as two weeks. Learn more about The Two Week Brand.

Reach out using the button below to book a Discovery Call to see how we can get your brand revamped and ready to level up your digital game!